When you find a website that you like and you want to go back to that site regularly, you don’t have to memorize its URL, you only need to bookmark it. Since people who find something valuable or useful often find themselves itching to share their discoveries, they refer the URLs to their friends and family. This spun off to become social bookmarking, and web searching has never been the same again. When it comes to internet marketing, many people are using social bookmarking to drive traffic to their websites.

Social bookmarking is that online habit of saving the URLs of websites to bookmark them by “tagging.” These days, instead of saving your bookmarks for your own reference, you can already sign up for an account in social bookmarking sites and store your finds there.

People now flock to social bookmarking sites to store, classify, manage, share, and search links. The bookmarks are tagged so they can easily be searched when they are needed. These tags are a means to organize things up, since the URLs will be labeled for easier reference to them in the future.

The URLs saved in a certain account in a social bookmarking site are public, but they can be set to be viewable to limited people in the network only, too. So, whenever you save a link and tag it, you are automatically letting other people in your network know about it and they can check if the site is interesting enough for them, then they tag it, too or rate it.

Now how is this any good to you if your maintaining an internet marketing business site or a website that promotes and sells products and services? If you have great contents posted in your blog or in any other venues online, you can bookmark these to let the others know about it. Just utilize the most appropriate category in the social bookmarking site when tagging. Posting in the right category is important so that you will be able to get a captured audience.

Bookmarking helps to drive traffic to your site, which is what every site owner aims for. Once you get to the first page of the search results or if your link gets rated high, then you get that huge opportunity of being “checked out” by the other people in the network who could view the link.

How important is social bookmarking to an ordinary browser? Aside from helping get organized, social bookmarking sites like Digg, Reddit, or Stumbleupon help people find the information they need much faster and more accurately, than if they do the same search on a search engine like Google, Yahoo, or MSN.

It is faster because there are categories that they can go to for filtered searching. That means only the most related links will be displayed in the search results page. What’s more, with the rankings, rates, or number of visitors indicated in each bookmarked link, people would be able to tell instantly if the contents of that specific link would be useful or interesting.

Compared to the hit-or-miss kind of search you get from the search engines, what you get from these social bookmarking sites are more relevant to what you need.