The Three Costly Errors of Pay Per Click Campaigns

In this article, I will show the Three most frequent and disastrous errors done by PPC marketers. I will as well show you some ways for more effective campaign management. After a short moment, you should have plenty of knowledge to transform your poor performers or non profitable campaigns to super performers.

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I recall when I first started my very first AdWords Campaign. I was very excited! I learnt so much articles about Pay Per Click that I was sure I knew all I had to know and I was sure to earn simple profits!

So I found a product to promote as an affiliate, I used a Keyword program to generate a huge keyword list with a high number of searches per month and I began to bid on them and directed the bought traffic straight to the sales page.

How stupid I was! And I lost a big amount of money.

Here it is! this is exactly the way the majority of newbies do things and their results are terrible! So bad that the majority of them guess that these home business things are simply a conspiracy and that it doesn’t work.

They are right and wrong at the same time. It’s not as quick as many so called gurus tell it is, and this is where the scam is. But if you know how to do it, it does work, and it works pretty well.

Want to see immediately a wonderful blueprint?, visit this page: Google Cash Detective 2 and learn how I proceed to spy on my competitors profitable campaigns.

So the Three most frequent errors are:

1- Putting too many different keywords in a unique adgroup. By doing this you won’t be able to create an adcopy relevant enough to your keywords and also to the sales page at the same time. Congruency is one of the most important points to care about. If you are relevant you will experience sky high CTR (click through rate), quite good conversion rate and low cost per click.

B- Discounting the numerous long tail keywords. It is a fact, PPC engines are today very competitive because a ton of sellers bid on the same keywords as yourself. Cost per click has dramatically increased these last years and it’s not an exception to have to pay $45 for 1 and only 1 click. That’s why it is so important to discover the long tail keywords. For example if you are promoting as an affiliate a weight loss product, don’t bid on the keyword “weight loss”! No doubt that you would pay a huge amount of money if you were to bid on this keyword and you would probably not see many sales because this keyword is not very targeted. You don’t know if the visitor is looking for “scams about weight loss programs”, or “pills for weight loss” or “videos about weight loss” or “weight loss natural methods” or anything else. Bidding on long tail keywords allows to pay less pounds per click and to target woment or/and men looking for your product.

Three- But the most common mistake is without any doubt not tracking each keyword conversion rate. Any idea what I’m talking about? If for example you have a campaign for which you just break even, i.e. a campaign where you spend as much money as what you are making from your sales. Did you know that usually almost 92% of your keywords make you lose money? Only almost 4% are making you money. If you could take off the non profitable keywords you would end up with a high converting campaign.

The trouble is to retrieve which of those keywords are converting and which are not.

Armed with a PPC Spying software, such as Google Cash Detective 2, you would not have any problem to find this kind of keywords. Read my Google Cash Detective 2 Review to read how I am using it to expose profitable campaigns.